WALLINGFORD, CONN. – December 15, 2015 — Shoppers contributed more than $7,200 at Adams Hometown Markets during the past two months in support of The Great American Milk Drive.
Customers at 12 Adams Hometown Market locations made $1, $3, or $5 donations, with the funds raised distributed in the form of over 1,400 milk vouchers to clients of the Connecticut Food Bank.
A similar drive last year was very successful, says Tony Groszew, Adams Hometown Markets’ Director of Sales, who expressed appreciation to the hundreds of shoppers taking part in the campaign.
The drive was part of a national effort aimed at providing highly desired and nutrient-rich gallons of milk to hungry families who need it most. The local effort also involved Guida’s Dairy, the New England Dairy Promotion Board’s Must Be the Milk program, and the dairy farm families of Connecticut.
The donation drive included Adams Hometown Market locations in Deep River, Derby, Milford, Shelton, Terryville, Thomaston, Watertown, Canterbury, Lisbon, Plainfield, East Lyme, and Portland.
“This was another impressive effort by Adams Hometown Markets’ management and its shoppers,” says Jill Monti, Regional Marketing Manager for New England Dairy Promotion Board. “There are hundreds of Connecticut households struggling to put food on the table, and while milk is frequently requested by families in need, it is not always available because it has been difficult to donate. The generous help of Adams Hometown Markets’ staff and customers really makes a difference in the lives of local families in need.”
Connecticut Food Bank Interim CEO Paul O’Leary adds, “We are grateful to Adams Hometown Markets and our partners at the New England Dairy Promotion Board for recognizing the importance of getting nutritious food into the hands of people who struggle with hunger. Their outstanding support and the generosity of Adams customers made this drive a great success.”
For more information on the Great American Milk Drive, visit www.mustbethemilk.com/milkdrive/
About Adams Hometown Markets
Adams Hometown Market is a Connecticut-owned and operated company, which is owned by Bozzutos Incorporated, and is dedicated to providing service and support to the local community.
About Guida’s Dairy
With a history of continuous growth, Guida’s Dairy has become one of the leading milk processors in New England. Having a modern state of the art plant, Guida’s offers an extensive line of fluid milk, cream, ice cream mixes, fruit drinks, orange juice and a variety of other dairy products. In 2012, Guida Seibert Dairy became part of Dairy Farmers of America (DFA). After operating as a successful family owned business for 65 years, Guida’s Dairy is now operated as a thriving 100% farmer owned business. DFA, which is a large farmer owned co-op, has provided the resources to Guida’s Dairy to grow and expand into an even larger more successful regional dairy processor. Learn more at www.supercow.com
About Connecticut Food Bank
The Connecticut Food Bank is the state’s non-profit leader in the fight against hunger and the largest provider of charitable food donations. Some 700 partners and programs depend on the Connecticut Food Bank as a lifeline to nutritious food for the communities they serve. The Connecticut Food Bank partnered last year with retailers, donors, volunteers and growers to provide enough food to prepare more than 18 million meals to more than 300,000 people across 127 cities and towns in six Connecticut counties. Visit us on the web at www.ctfoodbank.org, like us Facebook and follow @CTFoodBank on Twitter.
About Must Be The Milk
What makes New England so special? Must Be The Milk! Must Be The Milk is an initiative of New England Dairy Promotion Board. The goals of the campaign are to educate New Englanders about dairy farming and encourage them to purchase local milk and dairy products. Learn more at MustBeTheMilk.com.