Connecticut Food Bank to Benefit from Walmart’s “Fight Hunger. Spark Change.” Campaign

01/Apr/16 / 19:44

FightHungerWALLINGFORD, CONN., March 31, 2016 ­– This week, Walmart launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative calling on the public to take action in the fight against hunger. The Feeding America nationwide network of 200 food banks, of which the Connecticut Food Bank is a member, stands to benefit from up to $3 million in potential Walmart donations based on public participation in the “Fight Hunger. Spark Change.” campaign.


By combining Walmart’s donation with supplier donations through product purchases and customer donations at the register, the campaign has a goal of helping to secure 75 million meals for the Feeding America network. The campaign runs through April 25.


With the USDA reporting that one in seven people in America struggle with hunger, the “Fight Hunger. Spark Change.” campaign comes at a critical time. More than 300,000 people in the six Connecticut counties served by the Connecticut Food Bank may not know where they will find their next meal.


“We appreciate Walmart’s ongoing commitment to fighting hunger and are thrilled that Walmart is asking the public to get involved and make a difference in their local communities through the ‘Fight Hunger. Spark Change.’ campaign,” said Connecticut Food Bank Interim CEO Paul O’Leary. “In partnership with the Feeding America network, this campaign will significantly boost our collective ability to raise awareness about the issue of hunger in America, allowing us to secure more local funds and, ultimately provide food to more people in need in Connecticut. We hope people across area will take action and join us in fighting hunger by participating in the campaign.”


To raise awareness and help provide meals to those in need, Walmart and five of its national suppliers –– Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company and PepsiCo – are calling on the public to take action in-store and online to generate support for the Feeding America network.


“This campaign is a great example of our long-standing commitment to hunger relief and dedication to ensuring every family has access to affordable, nutritious and sustainably grown food,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “Successful partnerships are the key to making a positive impact on the issue of hunger in the U.S. and we’re proud to once again be working with Feeding America, the nation’s leading organization dedicated to fighting hunger, and food banks across the country like the Connecticut Food Bank. Together with Feeding America, its member food banks and our suppliers and customers, we can make a real difference for those currently struggling with hunger.”


From March 28 to April 25, there are three easy ways to Fight Hunger and Spark Change in Connecticut:


Buy Participating Products: Purchase participating products in Walmart stores to help provide meals for local families who struggle with hunger. For every participating product purchased at Walmart between March 28 and April 25, 2016, the manufacturer will donate $0.09 to Feeding America – enough to secure one meal on behalf of local food banks – up to each manufacturer’s maximum donation, which is provided on the participating packages. See packages or for details.


Online Acts of Support: Generate donations for Feeding America food banks by using #FightHunger on Twitter, Facebook and Instagram, sharing and liking campaign posts on Facebook, showing support on and using campaign Snapchat filters in select stores. For the first time, Twitter has developed a custom emoji for the “Fight Hunger. Spark Change.” campaign. When users Tweet using the hashtag #FightHunger, the custom emoji will appear after the hashtag. For each online act of support, Walmart will donate an amount to help secure 10 meals (an equivalent of $0.90) on behalf of Feeding America member food banks, up to $1.5 million.


To kick off the campaign, Walmart will make an initial donation of $1.5 million to Feeding America with the goal of reaching a total donation of $3 million based on the public’s social engagement.


Donate at the Register: Donate to a local Feeding America member food bank at the register during checkout.


This is Walmart’s 10th year partnering with Feeding America nationally to fight hunger and the 3rd annual “Fight Hunger. Spark Change.” campaign. Last year, the Connecticut Food Bank benefited from more than $11,000 from Walmart’s campaign to fight hunger. The Walmart Foundation has also provided support for the Connecticut Food Bank Kids’ BackPack program, which helps bridge the weekend meal gap for food insecure children who participate in free or reduced-price breakfast programs in schools.


To learn more about the campaign, visit





About the Connecticut Food Bank:

The Connecticut Food Bank is the state’s non-profit leader in the fight against hunger and the largest provider of charitably donated food. The Connecticut Food Bank partnered with the food industry, food growers, donors and volunteers to provide enough food last year to prepare more than 18.5 million meals. We distribute that food through a network of community based programs to more than 300,000 people across six Connecticut counties. Visit us on the web at, like us on Facebook and follow @CTFoodBank on Twitter and Instagram.


About Feeding America:

Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit, find us on Facebook or follow us on Twitter.